How Smartphone Applications Benefit Organizations
Many leading organizations around the world today have adopted a mobile strategy for their work processes to save time, become more organized and multitask. This has put the focus on developing relevant business apps for smartphones.
There has been an increase in the number of downloads for business apps in the past few years. In turn this has led to an increase in revenue for developers, app stores, marketers and companies.
Many companies have initiated processes to incorporate Enterprise Resource Planning (ERP) and Customer Resource Management (CRM) and other proprietary in-house applications on smartphone and mobile phones of company employees. Organizations enjoy many benefits offered by smartphone applications.
Increases Efficiency
Some applications developed for smartphones allow employees to access PowerPoint presentations while on the go. These employees would have worked on the presentation and saved it on their computers at the workplace. A smartphone enables the employee to view and edit the presentation. Additionally, the applications enable employees to create documents on their smartphones.
James Walker, Mobile Lead at Onseeker, says, “We build apps on multiple platforms like J2ME, Symbian, Windows Mobile, iPhone, Google Android and Palm OS, which help businesses improve their efficiency.”
Some applications are useful in tracking time spent on different work projects. Further, they generate relevant client invoices for billing purposes. Other applications help businesses process payments while being on the move.
Improves Customer Service
Due to the enormous potential offered by business applications, companies can utilize innovative methods to improve their customer service. Some applications allow customers to access ecommerce inventories on their smartphones. This service provides an invaluable asset to the e-commerce shop as it offers improved customer service.
Boosts Bottom-lines
Business applications have helped organizations increase their bottom lines by creating new and interactive methods of engaging customers with products and services. Some applications enable companies to get featured in their customers’ smartphones, by offering attractive discounts and contests. The interactive experience which the customer enjoys with emerging technology creates a positive impact of the company‘s brand image. Therefore the company can enjoy the customer loyalty gained as a result of its mobile promotion which also leads to an increase in the bottom-line of the company.
Creates Revenue Opportunity
Some applications offer business entrepreneurs and established organizations with new streams of revenue. For example, an application that can generate a medical report based on symptoms of a patient’s condition can help both patients and health providers. Patients need to input data regarding the symptoms of their health condition or duration of the illness.
On one hand, the application enables patients to get an assessment of their health on their mobile device, without the need for separate testing. On the other hand, the report generated by a smartphone supports physicians by generating accurate data. Companies that are involved in developing apps for smartphones can promote this application to health providers and patients, who are potential customers for this application. Therefore, we find this application creates a new revenue opportunity for businesses.
Many leading organizations around the world today have adopted a mobile strategy for their work processes to save time, become more organized and multitask. This has put the focus on developing relevant business apps for smartphones.
There has been an increase in the number of downloads for business apps in the past few years. In turn this has led to an increase in revenue for developers, app stores, marketers and companies.
Many companies have initiated processes to incorporate Enterprise Resource Planning (ERP) and Customer Resource Management (CRM) and other proprietary in-house applications on smartphone and mobile phones of company employees. Organizations enjoy many benefits offered by smartphone applications.
Increases Efficiency
Some applications developed for smartphones allow employees to access PowerPoint presentations while on the go. These employees would have worked on the presentation and saved it on their computers at the workplace. A smartphone enables the employee to view and edit the presentation. Additionally, the applications enable employees to create documents on their smartphones.
James Walker, Mobile Lead at Onseeker, says, “We build apps on multiple platforms like J2ME, Symbian, Windows Mobile, iPhone, Google Android and Palm OS, which help businesses improve their efficiency.”
Some applications are useful in tracking time spent on different work projects. Further, they generate relevant client invoices for billing purposes. Other applications help businesses process payments while being on the move.
Improves Customer Service
Due to the enormous potential offered by business applications, companies can utilize innovative methods to improve their customer service. Some applications allow customers to access ecommerce inventories on their smartphones. This service provides an invaluable asset to the e-commerce shop as it offers improved customer service.
Boosts Bottom-lines
Business applications have helped organizations increase their bottom lines by creating new and interactive methods of engaging customers with products and services. Some applications enable companies to get featured in their customers’ smartphones, by offering attractive discounts and contests. The interactive experience which the customer enjoys with emerging technology creates a positive impact of the company‘s brand image. Therefore the company can enjoy the customer loyalty gained as a result of its mobile promotion which also leads to an increase in the bottom-line of the company.
Creates Revenue Opportunity
Some applications offer business entrepreneurs and established organizations with new streams of revenue. For example, an application that can generate a medical report based on symptoms of a patient’s condition can help both patients and health providers. Patients need to input data regarding the symptoms of their health condition or duration of the illness.
On one hand, the application enables patients to get an assessment of their health on their mobile device, without the need for separate testing. On the other hand, the report generated by a smartphone supports physicians by generating accurate data. Companies that are involved in developing apps for smartphones can promote this application to health providers and patients, who are potential customers for this application. Therefore, we find this application creates a new revenue opportunity for businesses.